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Crisp accepts gold in London for execution of national product launch

Crisp wins at the Stevies.

Fast growing agency, Crisp Solution, recently traveled to London to accept the Gold Stevie from the International Business Awards (IBA) for the “Best New Product Introduction.” The award was given for the live launch of Trainer Rx, a telerehab platform at one of the largest tech health conferences in the U.S.

The International Business Awards is the world’s premier business awards program, receiving more than 10,000 nominations each year from 74 nations and territories. In 2018, more than 3,900 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. Only a select few are chosen.

Trainer Rx’s live launch at the Healthcare Information Management System Society (HIMSS) led to significant visibility and business leads for a company with a growing base of users. HIMSS attracts an estimated 45,000 health executives. Crisp is the agency of record for Trainer Rx.

Marita Gomez, Chief Content and Creative Strategist, and Matt Stone, Chief Business Officer, from CRISP, accepted the award, which took place at the Intercontinental Hotel in London.

“Brands today must compete in multiple channels to rise above the chaos,” said Gomez. “Trainer Rx is an innovative platform that has the potential to change the rehabilitation market. Creating an integrated mix of tactics helped raise its awareness among a critical audience. We’re grateful for their continued trust in our work.”

CRISP is a Chicago-based boutique agency that delivers a solution for companies seeking to elevate their brands today. The agency has launched more than 100 brands and won 43 awards in creative, social content, PR, and marketing.

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