A mini documentary makes a major impact.
Local communications agency, Crisp, has won a Bronze award for a disease awareness campaign targeting eye doctors nationwide. The Healthcare Advertising Awards, one of the oldest and largest competitions, selected “In My Eyes: The Glaucoma & OSD Connection” out of 4,000 entries in its 36th annual competition.
The film was created under the premise that many eye doctors are not aware the eye drops their patients take to prevent blindness from glaucoma could trigger serious and painful eye conditions. “In My Eyes” is a mini-documentary that included interviews with patients and physicians from the Chicagoland area.
The mini-documentary was launched at the American Academy of Ophthalmology’s 2018 annual meeting and received high engagements and views. Other tactics including advertising and multi-wave emails were executed to promote awareness of the film.
CRISP is a Chicago-based boutique agency that delivers a solution for companies seeking to elevate their brands today. The agency has launched more than 100 brands and won 43 awards in creative, social content, PR, and marketing.