CHICAGO, November 29, 2022 – Swedish pharmaceutical company Vicore Pharma announced it has selected Chicago-based Crisp Solution as its agency to handle patient recruitment for a first-of-its-kind digital therapeutics (DTx) study in a rare lung disease category. The study will aim to explore if cognitive behavior therapy on a DTx can be an effective tool in easing anxiety in patients with pulmonary fibrosis.
Vicore is a clinical-stage pharmaceutical company founded with the goal of creating life-changing treatments for severe lung diseases. Their initiatives are aimed at alleviating challenges faced by patients battling rare diseases like pulmonary fibrosis.
The marketing/communications agency was chosen because of its expertise in fibrotic lung diseases and its ability to apply the PESO (paid, earned, shared, owned) model. For Vicore’s patient recruitment, Crisp will execute a multi-prong communications plan that includes advocacy relations, education, public relations, and email marketing. The study will aim to explore any improvement in functioning and quality of life in individuals living with conditions like PF.
“Managing anxiety is difficult for many patients,” said Jessica Shull, Vicore director of digital therapeutics. “The emotion is more challenging for those who suffer from a rare disease, like pulmonary fibrosis. DTx offers patients the opportunity to care for their mental health at their own pace anywhere."
With more than 30 years of experience, Crisp Solution delivers best-in-class integrated services to clients in the healthcare space, from pharmaceutical to non-profit organizations. Crisp integrates multiple tactics across paid, earned, social and owned media to position brands as authoritative leaders in the industries they serve. Its multi-channel campaigns have won multiple awards and delivered results for startups and Fortune 500 companies alike.
About Crisp Solution
Crisp is a marketing/communications agency with unique expertise in storytelling. Its team includes writers who understand the principles of writing stories that engage, evoke emotion, and tell a great brand experience. With more than 30 years of experience in storytelling, Crisp has earned multiple awards in content development, product launches, video, and social campaigns. To learn more about Crisp, visit CrispSolution.net